Samsung’s dominance proved a winner for the company in 2020.
“Last year Samsung had its most successful year in sales for this category. The Galaxy A-Series was the most popular device of choice for people who purchased a mid-tier smartphone in Australia — this is by no means an accident,” Samsung Electronics Vice President Garry McGregor told 9News.
In fact, Samsung holds almost 50 per cent of the market below the $1000 price point, no mean feat when you consider that at one of Australia’s biggest electronics retailer there are no fewer than 10 brands competing to sell over 50 different model smartphones between $400 and $800.
Samsung’s latest offering targets every single part of that market, with 5G variants of each phone and some impressive features.
The $499 Samsung Galaxy A32 features a quad-camera array, a 6.4-inch Super AMOLED screen, and an enormous 5000mAh battery. The fingerprint sensor is built into the screen.
A 5G version of the A32 is also available at $499 with a larger slightly lower quality screen and lower specification camera on the back.
5G connectivity features across Samsung’s entire suite of mobile products, with the Galaxy A52 and A72 also available in 5G at $599 and $749 respectively.
To lure more customers, Samsung is also offering a free set of their Galaxy Buds Live headphones, themselves valued at $319 to all those who buy a newly announced A Series phone between April 9 and April 23.
With so many people holding onto their smartphones longer, there is a huge market for lower cost but feature rich phones, a fact not missed by the many brands competing in the sub-$800 smartphone market.
Companies like Oppo, TCL, Nokia, and Motorola are all fighting against the power and dominance of the Samsung brand.
Today’s announcement re-affirms that, with the company’s share of market likely to continue to grow with such a strong offering.
The absolute reality of these phones is they outperform the very basic needs of the vast majority of users, with impressive screens, fantastic cameras and snappy performance the standard for all phones you’ll find between $400 and $800.
There’s no real reason to spend more than $1000 on a smartphone other than for style, or the small few who need the most advanced camera systems.