A study has revealed more than half of people think the beauty industry makes people feel excluded.
To change this, Unilever has announced it will eliminate the word ‘normal’ from all of its beauty and personal care brands’ packaging and advertising.
This is part of the company’s broader commitment to end discrimination in beauty and champion inclusion.
In addition to this, Unilever will not digitally alter a person’s body shape, size, proportion or skin colour in its brand advertising.
A 10,000-person study, which was commissioned by Unilever, was conducted across nine countries. It found that:
• More than half of people (56 per cent) think that the beauty and personal care industry can make people feel excluded.
• People want to see the beauty and personal care industry focusing more on making people feel better, than just looking better (74 per cent).
• More than half of people (52 per cent) say they now pay more attention to a company’s stance on societal issues before buying products.
• Seven in ten people agree that using the word ‘normal’ on product packaging and advertising has a negative impact. For younger people – those aged 18 to 35 – this rises to eight in ten.