The Business Innovations Generator (BIG) Incubation Programme offered by the Institute of Innovation and Entrepreneurship (IIE) at the Singapore Management University (SMU) has unveiled the 23 new startups accepted into its first cohort for 2021.

The 4-month-old founder-centric programme will provide startups with financial support, mentorship, access to community events, masterclasses, the Greenhouse workspace, and credits from corporate partners.

An equity-free and industry-agnostic programme, it leans slightly towards digital and sustainable urban technologies. This is in line with IIE’s objective of nurturing future leaders to create a meaningful impact on society.

In a press statement, Shirley Wong, Entrepreneur-in-Residence at SMU IIE, said, “I hope with all the resources given to support the startups, we can help bring their ideas to life, kickstart their business and equip our BIG startup founders with the quintessential tools to realise their dream.”

Also Read: SMU’s Protégé Ventures as a catalyst for entrepreneurial education

The incubator will run its next call for applications for pre-seed and seed-stage startups in July — for both SMU- and non-SMU affiliated companies.

The selected startups are:

Adonis Pacific

A platform incorporated to house Singapore-born brands that champion health and wellness.


A private investment company set up to provide hedge fund access to retail investors through online education, copy trading and robo-advisory services.

Altra Capital

Provides investors with a centralised platform for the trading of alternative investments.

Defi Lab

Empowers decentralised gateway protocol for crypto and financial assets.


An autotech startup that aims to digitise the relationships between merchants and the end-user.


Simplifies corporate IT management for organisations.


Provides seamless patient experiences during medical encounters  for traditional care centres.


Builds a centralised customer support suite for better customer relationships.

haohaoguo realty

A one-stop virtual property agency platform.


A social commerce app.

KASEE Batik Activewear

Designs and produces batik activewear, aimed at preserving Indonesian culture and tradition.

Kind Citizen

Provides individuals and organisations an easy way to make a difference in the community by paying forward meals or essential products and services.


A one-stop business solution to help foreign beauty brands penetrate the China market.


A dating app that saves time by only showing profiles of people who fit into the user’s criteria.


A one-stop platform that matches agencies and employers with domestic helpers


A personalised digital mentorship platform that seeks to guide, teach and recommend students at the beginning of their career search journeys.


A request-based P2P platform where users can seek help from others to do different gigs, and simultaneously offer their services.

Rice Inc

A global impact rice brand focused on fighting hunger.


A social learning platform that tracks and measures soft skill development through reflective practice and crowdsourced feedback.


Powers visual and virtual home buying interactions by letting realtors market properties in 3D in under a few minutes.

The Victoria Project

Aims to build communities through online and offline content for local elite athletes.


An automated self-check-in and guest engagement SaaS platform that provides guests with a contactless experience starting from inquiries, bookings and services, via chat.

Zero2.5 Biotech

Strives to improve the air quality by making living plant-based and fibre-based ionisers.

Image Credit: SMU

The post Meet the 23 startups accepted into SMU Business Innovations Generator’s maiden programme appeared first on e27.

content first appear on e27

Leave a Reply

Your email address will not be published. Required fields are marked *