McEasy, a digital solutions provider for logistics vehicle management and tracking in Indonesia, announced today it has secured US$1.5 million in seed funding from East Ventures.
The startup will use the capital to strengthen its R&D division and escalate the marketing and sales division to reach more enterprise players in Indonesia’s logistics and supply chain industry.
“Since 2019, we have been focused on being the digitalisation catalyst in the logistics and supply chain industry. Smart tracking systems are not new in the automotive and industrial world,” said Raymond Sutjiono, co-founder of McEasy. “Still, we know how to integrate these existing tools and hardware into our platform very well to be the perfect solution to any problem in the market. With the current business plan on the table, we believe that the new funds will drive the company’s growth exponentially.”
Founded in 2018 by Raymond Sutjiono and Hendrik Ekowaluyo, McEasy offers a vehicle smart management system (VSMS), transportation management system (TMS), and smart driver apps.
VSMS is a smart tracker digital solution that assists logistics operations and real-time tracking of vehicle locations. Meanwhile, TMS is a SaaS product that companies can use to plan, implement, monitor, and optimise logistics processes with smooth integration. All these are connected with the smart driver apps platform.
With all these, McEasy’s customers can easily track the vehicle’s position and all operational costs transparently, without the hassle of manual checking.
McEasy uses a subscription-based business model and provides solutions that can solve problems for business on any scale, such as 3PL, 4PL, distributor or brand company. Logistics businesses in the manufacturing & distribution and large brands that already have their fleet or are integrated with logistics service providers can use these solutions.
The areas covered by McEasy’s digital solutions include Java, Bali, Sumatra, Kalimantan, and Sulawesi.
Thanks to the digital transformation in the logistics sector, the company’s customer base have grown 10x. Its customer portfolio covers various industries and business sizes in Indonesia, such as MGM Bosco, Rosalia Indah Group, RPX and FedEx Indonesia.
In the 4th quarter of 2021, McEasy targets to increase the total number of vehicles integrated within the system to twice as much, and help digitise the transportation system for the company’s loyal customers. Further in 2022, McEasy aims to achieve growth of at least 4x from 2021, and convert more business players into customers.
The ultimate goal for the company is to create an integrated ecosystem where all the stakeholders can optimise logistics and supply chain processes easily with McEasy’s platform.
Logistics using land transportation services are still the mainstay of the transportation services industry, with around 90 per cent of logistics in Indonesia involving land transportation. The country’s freight and logistics market was valued at US$81.30 billion in 2020, and it is expected to hit US$138.04 billion by 2026.
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Image Credit: McEasy
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