Wisesight CEO Kla Tangsuwan
Wisesight, a social media analytics solutions startup in Thailand, has secured more than US$7 million in a Series B financing round co-led by Thai bank Krungsri’s VC arm Krungsri Finnovate and Japanese IT solutions giant TechMatrix.
As per the statement (in Thai) on the company’s website, after this round, TechMatrix will become one of the largest shareholders of Wisesight, along with Krungsri Finnovate and existing investor Nvest Venture.
The fresh capital will be used to enhance the business potential of Wisesight and fuel its sustainable business growth.
“We believe that the synergies of strong partners will be a good foundation for Wisesight to grow sustainably as a tech startup,” said Kla Tangsuwan, CEO of Wisesight. “We will continue to innovate to serve our clients better. This year, in addition to maintaining our leadership position in social data analytics, we expanded our analysis to a broader and deeper level.”
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Founded in 2010 by Warodom Dansuwandumrong and Pnern Asavavipas, Wisesight provides a set of solutions for brands and agencies to analyse and synthesise social media’s raw data into meaningful insights across various industries. Its services include social media listening and analytics, real-time social monitoring, and research and consulting.
With its ability to process the data via social media for more than 20 million messages a day in Thai, English, Burmese and Malay, Wisesight claims that it has served more than 300 brands and agencies and has a team of 200 developers, researchers, operators and supporters based in Bangkok.
Under this collaboration, Wisesight will capitalise on Krungsri’s strength to expand the business and develop cooperation projects. At the same time, Wisesight will leverage Krungsri’s competitiveness in the domestic and overseas markets by enhancing its customer experience through data analytics.
Meanwhile, Wisesight’s Warroom (a one-stop service to manage customer engagement across social media) and TechMatrix’s FastSeries (a cloud-based CRM system) will be combined to provide a complete solution for all businesses’ needs and enter the ASEAN region.
“This investment will support the expansion of cooperation between each other in the future. It is also an opportunity to help Krungsri’s business customers who are selling products through online channels to have the opportunity to access tools that increase their business efficiency,” said Sam Tansakul, managing director at Krungsri Finnovate.
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Image Credit: Wisesight
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