e-commerce

My name is Lam Tran and I am the founder and CEO of WisePass. It is a company I launched in October 2014 enabling brands build better relationships with their consumers. Today, this article is about the future of e-commerce in Vietnam and what is likely to change based on my personal opinion. I’ll take a look at three critical factors I believe may change the landscape.

Competition landscape

The e-commerce landscape is dominated by three large companies: Shopee, Lazada and Tiki. Shopee is clearly winning in every metrics at the moment if we take a look at Similar Web. With a higher monthly traffic count, Shopee seems to be the clear winner at the moment but when I look at the potential entrants, I am looking at a couple serious competitors that will likely change the game.

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The first competitor is Amazon that already entered Vietnam. They already set up their legal entity and they can decide in the coming years to enter the market officially and compete with the current players. Currently, the focus is just to get sellers and increase transactions for the global market.

It’s understandable as the Vietnamese may remain small for Amazon. I believe the market will grow big enough for them to start within the next 60 months.

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The second competitor coming in the market might be likelier as I believe Grab is set for e-commerce. There is a great fit for the super app strategy as they have e-commerce capabilities, strong funding and most importantly, e-commerce is a great revenue growth opportunity across Southeast Asia, including Vietnam.

Currently, Grab is busy to finish its listing with the SPAC in the US and it shall take at least a whole year to complete the process. The question is more when they’ll decide to go with e-commerce across Southeast Asia. My personal prediction is that they will have to do it within 36 months.

Operational profitability

If you’re looking for operational profitability in the e-commerce landscape, I suggest you pass as a founder or investor. The game is all about revenue growth and that’s how valuation is determined.

The e-commerce platform is a cash burner and that’s the reason why you see several rounds happening for Tiki as Lazada is owned by Alibaba now and Shopee belongs to the SEA group. Here is what a P&L looks like in the early days :

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This is a snapshot of the financials of Lazada group reported by Techcrunch giving you an idea of what to expect when you’re running an e-commerce platform. Bottom line the cash position was driven down while net revenue was going up. To keep growing up, you need serious financial backers to play the game.

To become profitable, you need a serious amount of orders monthly to cover all your fixed costs and ensure you have enough organic traffic to generate orders more cost effectively. This is not happening anytime soon as the financials of Shopee can show for Q1 2021

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Shopee Southeast Asia EBITDA was negative US$412 million during Q1 2021 but the whole group is positive. For more information you can click here. Since running an e-commerce platform burns cash on the long term, you’ll need serious financial backers behind you.

Also Read: Everyday e-commerce: New ways of paying, new ways of buying

Financial backing of e-commerce giants

Back to Vietnam, we have Lazada, Shopee and Tiki. Let’s get started with Shopee.

They currently release on quarterly basis their financials as they’re listed on the New York Stock Exchange. Here’s what you can find about the group in Q1 2021.

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The group is actually now making money and and it’s likely to grow bigger. Bottom line, the SEA group is healthy operationally and have US$5 billion in cash on their balance sheet. The SEA group is set to stay in the e-commerce for some time and Shopee is likely to grow even bigger.

For Lazada, the e-commerce platform belongs to the Alibaba group and it generates billion of dollars in EBITDA yearly.

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The Alibaba group is going to be able to keep pumping in a few billion dollars when necessary and shall be supporting this Southeast Asian initiative as that is the largest population they have nearby China. Another big piece of e-commerce in Asia would be India but I do not think Alibaba has any plans to enter the market anytime soon.

For Tiki, it’s slightly different as it still relies on venture capital and keep raising more capital on a regular basis in order to keep growing their revenue.

Hopefully the company is able to maintain a low enough cost structure to have a lighter cash burn compared to its two other counterparts. If the company is able to keep raising successfully capital in the next coming years, the company shall be fine.

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From the latest news, Tiki shall raise another round of US$200 million and may end up going to a local stock exchange to start trading its shares.

E-commerce is more than just these three factors. However, if competition heats up, players keep losing more money as they grow and if these players do not get capital injection with certainty, it’s really likely to see a big shift in the landscape in the coming years.

At the moment I don’t think this is happening anytime soon for any of them.

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5 thoughts on “3 factors affecting e-commerce trends in Vietnam”
  1. The Cable High Row exercise primarily targets the muscular tissues in your upper and middle again, together with the rhomboids, trapezius, and latissimus dorsi.
    It additionally engages your biceps and forearms
    as secondary muscle tissue through the pulling movement.

    The cable high row is a energy exercise that primarily targets the muscular tissues in your higher and center back,
    specifically the latissimus dorsi (lats), rhomboids, and teres main. The train additionally
    engages your core and may help improve your posture.

    The main muscle tissue worked throughout cable rows embody the latissimus dorsi (lats),
    trapezius (traps) and rhomboids. These muscular tissues help to stabilize the spine,
    pull the shoulder blades together and assist posture.
    The major muscle tissue worked when performing rows include the latissimus dorsi,
    trapezius, rhomboids, and teres main.
    While it’s not one of the primary muscles targeted by the
    Seated Cable Row, the rear delts nonetheless
    play an important position in serving to you execute
    the motion. Using varied grips and cable row
    variations, similar to Rope Cable Row variations, can improve muscle activation. When you’re performing Deadlifts or Bent-Over Rows, the erector spinae keep your spine in a impartial position, safeguarding your vertebrae and stopping a cussed harm.

    Yes, beginners can carry out rear delt rows, but it’s important to
    start with a lighter weight and focus on correct kind.

    Rear Delt row is a really effective and functional exercise
    for constructing muscle and energy in the rear deltoids and upper back.
    Nevertheless, despite the actual fact that they might look
    the identical, seated rows with a resistance band aren’t pretty much as good as seated
    rows carried out on a cable row machine. In that case, you might need to keep away from unsupported
    bent-over rows and stick to movements like seated cable rows and chest-supported rows, that are much more
    decrease back-friendly. While reverse grip rows are more lower-back-friendly than common bent-over rows, the
    decrease back continues to be strongly concerned.
    Maintain your elbows close to your physique for optimum latissimus dorsi
    engagement, and pull your shoulder blades again and down. For example,
    you presumably can divide your strength training into a exercise
    break up, dedicating totally different days to completely
    different muscle teams, such as push, pull, legs or
    chest, back, legs, and arms. If you’re doing one thing
    just like the latter, Gallucci recommends
    including rhomboid workout routines to your workout routine by integrating them into
    their back exercises. “I also recommend inserting rhomboid workout routines towards the start of your workout routine. Avoid doing them on the finish of your exercise when fatigue may compromise your method,” he says.
    Chest Supported Rows provide a great way to build upper
    body power and muscle mass, while also improving posture and core energy.

    As there are numerous variations of this exercise, let’s now
    check out a number of the most popular ones.
    Dr. Malik is an MD and health expert who has printed on reputable web
    sites. He combines medical data with a passion for fitness to offer readers with correct and scientifically-backed recommendation on exercise, muscle building, and overall wellness.
    You must perform this train with a picture-perfect type to get one
    of the best bang on your buck and scale back your threat of harm.

    But, you must guarantee you’re using proper kind
    to soundly and effectively execute this movement to get the full advantages.
    Cables are effective coaching tools since they keep fixed rigidity on the muscular tissues.
    And single-arm training provides the benefit of unilateral growth which is needed in each coaching program.

    Accessible – all you need for dumbbell rear delt rows is a pair of sunshine dumbbells and somewhere to take a seat.
    As such, it’s a very accessible train that the majority lifters should have the flexibility
    to do.
    Slowly return them to their starting position earlier than repeating for a quantity of reps.
    Then connect both a short straight deal with or V-bar attachment, depending on what
    sort of grip you prefer (overhand vs underhand). For this version of low rows, you’ll need two dumbbells that match in weight.

    Preserving your back straight, bend at the hips till your torso is parallel to the ground whereas
    preserving your arms extended down towards the ground.

    You nonetheless have to interact your decrease physique
    and your core to take care of position, though. This change in grip moves
    a number of the work away from your again muscles and to your biceps.
    It must also be famous that this grip probably will increase the danger of a biceps tear.
    You can tolerate (and develop from) the next training volume should you distribute it over
    more exercises. As A Result Of of this, you’ll likely solely have the
    power to tug lighter weight with this move–since
    your legs and core find yourself bracing in opposition to the burden. Keeping a flat back is part of what
    keeps this train so decrease back-safe. As quickly as you begin to curve your again, you doubtlessly put yourself in a nasty place for a back injury.

    Getting your coronary heart price up and constructing muscle is an excellent approach to boost levels of those essential hormones in men and women. The single-arm
    Smith Machine row requires using a Smith Machine, a specialised train machine with a single lengthy bar.
    While standing, you place yourself at a slight angle
    beside the Smith machine and pull the bar upwards, participating the back muscular
    tissues. The seated machine row is a traditional seated row
    performed on a machine. It primarily targets the middle again, with a
    secondary focus on the biceps.
    The cable standing row (V-bar) makes an excellent addition to any again workout.

    It’s not your conventional back train however that makes it no
    less effective for building the muscular tissues of the upper posterior chain. You won’t
    be in a position to use most masses with this motion however that’s not the purpose.

    You can do seated rows with a resistance band when you don’t have
    access to health club tools. The Underhand grip chest-supported
    cable row is a great motion for shoulder girdle health and
    for creating steadiness in horizontal pulling and pushing (especially for the frequent bench-presser).
    The again is made up of a quantity of different muscles and quite a few workouts can goal them.
    The cable row is a well-liked choice for constructing a stronger and
    larger back. Both exercisers provide distinctive advantages, and you should not choose one over the other.

    When it involves keeping correct type, it’s going to assist lots if you hold
    your core engaged. The “straight again with core engaged” is a typical place with which to perform a quantity of in style lifts
    (such as deadlifts, for example), and for good purpose. It
    prevents your torso from swinging, your again from being rounded, and helps you might have
    more management over the burden. With a cable, your
    muscle tissue are continually underneath some sort of pressure.
    The constant resistance that the machine supplies signifies that you’re
    working under a load both on the way in which forward and on the way again as properly.
    Having the required control to keep up kind and muscle activation all
    through a lift with fixed pressure is a good way to give
    that further little little bit of oomph to your exercises.

    That’s why this isn’t my favourite seated cable row
    alternative, however it could be a viable option if you don’t have entry to a cable
    row machine or bench.
    That issues, as a result of one of many things that makes your muscular tissues develop
    is difficult them with high levels of pressure in a lengthened position. The muscle
    tissue in your higher back and shoulders, such as the traps,
    rhomboids and rear delts, should work harder if you use a
    wider overhand grip and row the bar/handles larger
    up your abdomen. The constant pressure of the cables all through the motion makes this
    exercise very efficient for muscle improvement and energy training.
    Remember that when performing any energy coaching workouts, it’s essential
    to give consideration to correct kind and approach to keep away from harm while still getting the most out of each workout.
    To maximize the benefits of lat pulldowns, it could be very important maintain proper kind and method.

    Give them the eye they deserve by together with
    dumbbell rear delt rows in your shoulder or again exercises.
    The straight arm pulldown is a good train for focusing on the muscular tissues of the back, shoulders, and arms.

    If your aim is pure energy, nonetheless, it would align together with your objective to use a bit of momentum within the barbell row.

    In actual life (or competitions), we regularly use momentum to be
    more practical after we raise stuff. Subsequently, in case you are training for sports
    or strongman competitions, some swinging in your barbell rows could be helpful.

    Just control your complete coaching volume in your
    decrease again, as heavier weights imply extra stress.

    You will shape your higher back muscle tissue, and even reduce your probabilities of experiencing an injury.
    No matter which model of the cable row you employ, this should
    at all times be a high volume train. Schedule the movement in your upper body or
    back-focused workouts. The seated cable row “is probably certainly one of the finest ways to study and construct all around again muscle,” says Ebenezer Samuel, C.S.C.S.,
    Men’s Well Being fitness director. If you’re just starting out within the health
    club, this move helps you understand and prime the right shoulder blade movement you want to achieve control of your again muscles.

    If you’re a seasoned vet, the cable row also provides a protected method to stack on heavy weight.
    The cable shut grip seated row work most of your main again muscle
    tissue, primarily hitting your latissimus dorsi, trapezius, and posterior deltoids.

    Proper execution with a good core and controlled actions enhances muscle density and development.
    They primarily target the latissimus dorsi, the most
    important muscle in your again, helping you obtain that spectacular “V” shape.
    If you’re on the lookout for a coaching program that covers each muscle within the physique as well
    as the back, we’ve obtained you lined. Check out our ATHLEAN-X packages to see which is
    the best match in your targets and health degree.
    The seated machine row, or chest-supported row, is a rowing train that
    simply about completely unloads your lower back.

    This makes it simpler to give consideration to the muscular
    tissues working in your upper again, and isolate them
    in your training. To carry out a standing cable
    row, you’ll must discover a cable machine.
    In the professional ideas part, I’ll get into the nuances of cable peak
    and in addition the most effective attachment to
    select. Sure, Rear Delt Rows are an efficient exercise for building shoulder mass, notably within the rear deltoid
    muscle tissue. Rear delt rows can be carried out with
    dumbbells, barbells, cables, or resistance bands.

    Your shoulders should be on the similar degree because the handles
    of the machine, and you might want to adjust the machine’s chest
    or seat pad to be on the proper top. If you’re looking to construct your upper body
    strength, look no further than the seated row. It’s a kind of power coaching train that works again and higher arms.
    Many folks have overdeveloped anterior delts, contributing to upper-crossed
    syndrome. Increasing the power and size of your rear delt
    is beneficial for energy, performance, and general shoulder
    mobility.
    Rowing exercises can goal totally different muscle teams depending on the
    kind of row that’s performed. In this blog publish, we’ll discuss rows
    muscle tissue worked, basic anatomy of the rowing motion, kinds of rows and variations in addition to different exercises for
    working the identical muscle tissue as rows. Whether you’re trying to construct energy or add selection into
    your exercise routine – understanding what’s involved in rowing may help
    maximize results. They goal the muscular tissues of the higher and mid-back, helping to
    build power and enhance posture. The exercise additionally helps to
    cut back strain on the lower again by taking strain off it through the
    motion. Additionally, as a result of you’re in a seated place with
    your chest supported, you can focus more on correct kind and technique whereas still getting an efficient exercise.
    The latissimus dorsi, or lats, are the largest muscles within the again and are
    answerable for shoulder extension and adduction.
    Robust latissimus dorsi muscle tissue contribute
    to stability in your shoulders. Shoulder injuries
    are prevalent in those who participate in sports that use overhead motions, such as basketball,
    baseball, some monitor and field sports activities, volleyball, tennis, lacrosse, and others.
    The variations and alternatives of the Seated Row embrace using machines, altering the grip,
    transferring the chest pads, and adjusting the
    positioning of your arms. Every set should use slow and smooth, not jerky, movements to fully engage the biceps and back
    muscles. Sitting on the ground permits you to simulate sitting on the machine.
    Maintain your again straight and relaxed, along with your shoulders down and back.
    Doing it will ensure that you primarily work the muscular tissues
    in your arms and back.
    One rowing exercise that unloads your decrease back even more is the subsequent one.

    An untrained newbie grows from a single set of rows per week, but the veteran would possibly need 15 units per week.

    Your optimal grip width shall be determined by your arm
    length and torso thickness, and you want to experiment with completely different hand placements
    to see what feels best for you. 4) Seize the D-handle along with your working arm, and row up
    towards your hip.
    If you’ve ever seen it called a Hammer Power excessive row and wondered why
    here’s why. Hammer Strength is among the premier
    strength and conditioning companies that produce
    wonderful equipment for machine exercises. They are particularly famous
    for their row machines as they’ve a large variety, together with the excessive row.
    Yes, the train is a safe approach to build strength and muscle within the back and
    arms. The t-bar row is sort of a extra stable version of the barbell row,
    however it nonetheless requires extra core activity and
    static work on your legs than the cable row variants.
    The rear delts work as stabilizer muscular tissues, guaranteeing correct
    scapular retraction and enhancing shoulder well being. While the Seated Cable
    Row primarily targets your back muscles, it additionally
    engages your shoulders to some extent, significantly the
    posterior deltoids.

    References:

    Steroids To lose weight and get cut (shortjobcompany.com)

  2. How a lot fats a consumer loses will depend on their diet, training, and dosage.
    Nonetheless, in our expertise, somebody often consuming
    in a 500-calorie deficit and taking a average dosage of
    Winstrol (20 mg/day) can anticipate to burn approximately
    5-6% body fats in an 8-week cycle. Oxandrolone and Nandrolone are pretty much at
    exact opposite ends of the spectrum.
    It can be stacked with different slicing steroids (legal) from Brutal Force such
    as ACut (Anavar) and CCut (Clenbuterol) for faster outcomes.

    Thus, a moderate dose of 25mg/day taken for a 6-week cycle can lead to
    a whole shutdown of the HTPA. Thus, it will
    take weeks or even months in your endogenous testosterone levels to get again to regular.
    In order to counter this spike in blood pressure, bodybuilders
    taking Winstrol are recommended to extend the frequency
    of their cardio exercise and supplement 4g/day of fish oil.

    Testosterone is the hormone that’s answerable for muscle progress and strength positive aspects.

    The greater androgenic score of Winstrol signifies that it has
    a larger potential to extend muscle mass,
    energy, and athletic performance in comparison with Anavar.
    Today, Winstrol is generally utilized by bodybuilders and athletes to improve
    their bodily efficiency and enhance their muscle mass and strength.
    While Anavar is considered one of the milder anabolic steroids available, it still carries the potential for certain bodily unwanted effects that customers ought
    to pay consideration to. Measuring fat loss with scales could be misleading as a end result
    of simultaneous muscle growth. Therefore, customers would possibly see a decrease in body fat when wanting in the mirror, but the scales
    might show a rise as an alternative of a decrease when on either steroid.

    The only exception to that is if a girl took very small doses of Winstrol.

    Winstrol is the extra powerful steroid and results
    are likely to be slightly better; with users building slightly more muscle, compared to Anavar.
    Nevertheless, it can be used as a secondary compound when stacked with more potent muscle mass builders like Dianabol or Testosterone.

    Anavar is usually used in cycles of 6-8 weeks, with a really helpful dosage of 20-30mg per day for men and 5-15mg per
    day for girls. It is important to make use of a post-cycle therapy (PCT) protocol after utilizing Anavar to help restore the
    physique’s pure testosterone manufacturing.

    A typical PCT protocol contains using a testosterone booster, corresponding
    to clomiphene citrate, to help restore testosterone levels.
    Anavar works by rising protein synthesis, which leads to the expansion of new muscle tissue.
    It additionally helps to protect present muscle
    tissue by decreasing the breakdown of muscle proteins.
    Moreover, Anavar will increase the production of red blood cells, which helps to improve oxygen delivery to the muscular tissues and tissues.

    With his information and experience, he offers personalised training, nutrition, and restoration steerage
    to assist clients attain their fitness objectives.
    When it involves building a large and ripped physique, the mix
    of Anavar and Testosterone provides you with a potent combination of compounds!

    At the identical time, it’ll take your energy gains
    via the roof. Anavar binds to the Androgen Receptors (ARs) of the muscle
    cells and stimulates protein synthesis, which will increase muscle growth, lean physique mass, and bone mineral density.
    For those that don’t know, the main two attributes of anavar
    is to burn fats and improve strength. Significant
    increases in strength can also assist in sparing muscle tissue when chopping (on low calories).

    I’m not going to repeat myself here as a outcome of every thing I’ve simply mentioned about the
    efficiency and mechanism of action of Winstrol additionally
    applies to Anavar (Stanozolol). The solely thing of observe is that Anavar is an overall barely stronger
    agonist of androgen receptors in the body, and therefore
    is the strongest of these anabolic steroids. Winstrol notably decreases the degrees of Intercourse Hormone Binding Globulin (SHBG)
    within the physique. SHBG binds to other steroids and
    hormones, decreasing their effectiveness.
    By understanding the distinctive traits and results of
    Anavar and Dianabol, individuals can tailor their cycles to
    realize optimum outcomes while minimizing dangers. Results
    from Winstrol plus Anavar can differ relying on varied components, together with particular person response,
    food plan, training, and dosage. Nonetheless, many
    users report noticeable improvements in muscle definition,
    strength, and endurance throughout the first few weeks of beginning the
    cycle. Significant outcomes are sometimes observed after finishing a full 6 to 8-week cycle.
    Earlier Than embarking on any steroid regimen, it’s critical to consult
    with a healthcare professional.
    Although Oxandrolone and Stanzolol are often considered to
    be related compounds, i.e., ‘cutting’ steroids which are great for recomping and
    growing power, they do actually work nicely collectively.
    Because Anavar helps to burn fats and Winstrol is extra anabolic, so not only can you lose more body fats,
    you’ll additionally probably construct extra muscle than if you used either alone.
    Anavar is considered to be milder, and it’s usually utilized by newbies.

    Winstrol is more potent, and it’s typically utilized by skilled athletes.
    Each steroids can be effective for rising power,
    however they’ve different unwanted effects.
    That’s an important level to make, as it’s the key one that you would be using a steroid for.
    Winstrol promotes significant anabolic effects through protein synthesis, which ends up in a rise in muscle mass and strength.
    It also enhances nitrogen retention in muscular tissues, which may deliver the ability to work out harder and
    longer and get well faster..
    So as you’ll find a way to imagine, this flat look isn’t best when attempting to look
    as large as attainable within the off-season. Plus it
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    The primary reason winstrol isn’t beneficial during a bulking cycle is that; firstly there are higher steroids
    than winny for building muscle.
    It is important to notice that whereas Deca may be useful for joint well being, it is still an artificial steroid and should
    be used with caution. Deca can have a spread of unwanted effects, including liver injury, ldl cholesterol imbalances, and
    suppressed testosterone manufacturing. You’ll acquire from its anabolic nature; by preserving muscle mass in the course
    of the weight reduction part. So the decision to take Ostarine and Anavar
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    knowledgeable. Combining a quantity of substances, together with Ostarine and Anavar,
    could increase the risk of potential interactions, unwanted aspect effects,
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    slicing, SARMs could be versatile in creating stacks, and even utilizing them individually,
    to enhance pure bodybuilding considerably.

    References:

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