Singtel-owned restaurant reservations and dining deals & rewards portal HungryGoWhere is shutting down.
“HungryGoWhere will be ceasing operations, and our last day of service is 11 July, 2021”, the company said in an announcement on its website.
The closure is “due to the competitive pressure in the industry which has been exacerbated by the COVID-19 pandemic”, a spokesperson of Singtel told Channel News Asia.
Most of the HungryGoWhere team will be deployed to other roles within Singtel Group, and the rest will be provided with re-employment assistance.
“We hope that we’ve helped make dining out a better experience for you and that you will continue to support the awesome restaurants, eateries, and hawkers in Singapore. Thank you for being with us all these years and we are really proud to have served you,” the company said in a Facebook post.
HungryGoWhere was launched in 2006 when the restaurant reservation industry was still in its early stages but was growing in Singapore.
It first launched as a food review site but gained popularity and expanded its offerings to provide restaurant reservations, dining deals, and dining rewards to users.
After six years of operations, it was acquired by Singtel for S$12 (US$9) million.
Singapore recently imposed a month-long aggressive restrictions, including on dining inside restaurants, due to an increase in the number of COVID-19 infections.
The F&B industry globally has been hit as uncertainty wavers around when the situation will improve.
Restaurants continue to face lower demand and decreased sales due to closures or declining traffic. Many customers are showing signs of caution about dining out with COVID-19 cases still on the rise in many areas of the world and the fear of another wave.
Image Credit: HungryGoWhere
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