I think it is fair to argue that Chicken Licken has usurped Nando’s as the brand which best uses humour as a marketing tool. It’s been doing better and better funny – and sometimes off-the-wall-ads – for about decade now. And, under its newest ad agency, Joe Public, the gags are taking us back to the glory days of South African advertising when brands and agencies were more daring. The last really big-buck Chicken Licken campaign by Joe Public was sadly pulled after the Advertising Regulatory Board (ARB) decided it was the keeper of culture and defender of the easily…

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