Bounty Media co-founders Jake Denney (L) and Claes Loberg during Asia Video Summit

Bounty Media co-founders Jake Denney (L) and Claes Loberg

SOSV invests in zero-party data platform Bounty Media

Who is Bounty Media: Founded in November 2019 in Singapore, Bounty Media is an adtech and martech platform offering a monetisation solution for advertisers and publishers.

The plans: Bounty Media has partnered with Vidio and Viu in Indonesia to serve their collective 70 million monthly active users. It will be rolling out throughout Southeast Asia and greater APAC through 2021 and 2022, expanding its content partners to include entertainment, education and language learning, mobile gaming and more.

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The connection with SOSV Mobile Only Accelerator is also timely as Bounty Media will be able to provide an extra monetization platform that underpins the 105 million users inside the MOX ecosystem, offering the ability for global brands to entertain audiences with premium content, apps, education, and news media in exchange for first-party data.

The deal brings Bounty Media’s total seed round raised to SGD550,000 (US$415,000).

gojek rumoured to have bought shares in retail giant Matahari

The story: PT Multipolar, backer of IDX-listed PT Matahari Putra Prima, is rumoured to have sold its shares to three companies — PT Pradipa Darpa Bangsa (4.76 per cent), Panbridge Investment (3.33 per cent), and Threadmore Capital (3.81 per cent).

Pradipa Darpa Bangsa is rumoured to have a link with ride-hailing giant gojek as they happen to be sharing a single address.

Matahari said in a statement that it has no information regarding the relationship between Pradipa Darpa Bangsa and gojek Indonesia.

gojek Chief Corporate Affairs Nila Marita declined to comment.

According to Matahari Corporate Secretary Danny Kojongian: “There is no information or fact that has not been conveyed that will significantly affect the company.”

Korea’s Giftiicon enters India

The story: Giftiicon, a Korean gifting platform, has launched in India with a new app startup specifically designed for the market.

What is Giftiicon?: Founded by father-daughter duo Nakkyun Chong and Ji Hyun Chong, the platform focuses on the casual gifting market where the act of giving and receiving gifts becomes instantaneous, impulsive and hassle free.

The app enables users to send a gift of their choice in just 30 seconds through SMS and WhatsApp without necessarily knowing the address of the recipient.

Target group: Aimed at millennials and Gen Z, the concept behind the platform is to simplify the gifting process and eliminate cumbersome registration requirements along with personal information.

Giftiicon allows users to pick from multiple categories of gifts listed on the platform, from F&B and Cosmetics to Home Decor and Flowers. At the time of redemption, users have the option of visiting the store to pick up the gift or request a pick-up via apps like Dunzo who is Giftiicon’s delivery partner. They also provide the option of scheduling a gift so that users remember important dates like birthdays or anniversaries. There is also a Gen Z focused unique feature called ‘Tease’, that lets users request a gift.

For the merchant, Giftiicon enables pan-India marketing and requires no extra inventory investment as products are only required when the gift is paid for. Giftiicon also has tie-ups with payment gateways, which eliminates the hassle of POS integration and encourages immediate purchases.

Image Credit: Bounty Media

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