Bambooloo, a Singapore-based sustainable bamboo toilet paper brand, has raised an undisclosed amount of funding from global gaming major Razer.
This also marks Razer’s first investment from its US$50-million Green Fund.
“This new investment will allow us to extend our market launch in the UK and help us begin our first steps in the United States,” said David Ward, co-founder of The Nurturing Co (TNC), parent of Bambooloo.
TNC was started in the US as a luxury toilet paper made from 100 per cent sustainable bamboo. In the current firm, the firm aims to provide cost-effective, safer, healthier daily essentials that help reduce water usage, carbon impact, and slow deforestation.
Bambooloo is TNC’s flagship product that consists of a range of sustainable consumer products made from bamboo pulp. They include bamboo kitchen rolls, facial tissues, and natural fibre reusable masks, which are sourced from bamboo groves in China and made in ISO-certified factories.
The company expanded into Malaysia last year through its partner, Johor Bahru-based Starkers. Aside from Singapore and Malaysia, its products are also available in New Zealand.
“We are now looking forward to working with Bambooloo, who has gone above and beyond to protect the planet by making plastic-free bamboo toilet paper readily accessible to the masses,” said Min-Liang Tan, co-founder of Razer.
“With the demand for toilet paper skyrocketing last year as the COVID-19 pandemic reared its head all over the world, we realised that we needed to be at the forefront of a paradigm shift towards not only waste reduction but waste elimination.
Even as our business is growing very well, more than 90 per cent of the global hygiene paper market is still held by giant multinationals who are continuing to chop down over 27,000 trees a day to fuel their various supply chains for wood pulp toilet paper. We have to look at the issue from another perspective in order to address today’s consumer needs for tomorrow,” Ward added.
Last year, the company raised GBP187,013 (more than US$252,000) in an oversubscribed equity crowdfunding round on Seedrs.
Image Credit: Bambooloo
The post Razer makes first green investment in plastic-free daily essentials brand Bambooloo appeared first on e27.