Singapore-based mobile gaming startup Potato Play announced today that it has raised US$5 million in a new financing round from investors, including Everblue Management, Play Ventures, Atlas Ventures and Beenext.
The startup intends to grow aggressively with new hires and scale its hit casual puzzle game Merge Restaurant globally with the latest infusion.
The round comes one and a half years after Potato Play raised US$1.75 million in a seed funding round led by Beenext.
Founded in 2018, Potato Play uses data-informed rapid-iteration to create and publish casual games.
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The startup claims its games clocked 18.2 million downloads, including popular titles such as Merge Restaurant, Merge Rush Z, Sword Hunter, Merge Quest, Crossing Gaps and Pocket Racing.
Potato Play has witnessed multiple recent successes in the merge category — a subgenre of puzzle games wherein users combine/merge objects of similar type within the game to create new and improved items.
This category is slated to grow 19 per cent YoY within the US$93.2 billion mobile gaming market, per a Newzoo report.
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Image Credit: Potato Play
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