US firm acquires Singapore’s email marketing platform Saleswhale

Singapore-based AI-driven email marketing platform Saleswhale has been acquired by US-based revenue-tech unicorn 6sense for an undisclosed amount.

By joining forces, 6sense will expand its engagement capabilities, allowing its customers to deliver personalised, relevant, and timely emails that convert qualified leads into opportunities.

The acquisition comes alongside 6sense’s US$200 million Series E round from investors, including MSD Partners, Blue Owl, SoftBank Vision Fund 2, Tiger Global, and Insight Partners.

Saleswhale will continue to operate as an independent entity.

Also Read: How Singaporean startup Xctuality helps creators, brands accelerate into metaverse

Under 6sense, Saleswhale will look to double its team and hire engineers, product designers, and product managers in Singapore and India. Saleswhale also plans to expand its business through product development and last-mile execution of its sales and marketing product.

Saleswhale is a company backed by Monk’s Hill Ventures and is also the first Y Combinator-backed company in Singapore to be acquired.

Thai omnichannel commerce startup Hatch acquired by PriceSpider

Bangkok-based omnichannel commerce solutions startup Hatch has been acquired by US-based brand commerce enabler PriceSpider.

Together, Hatch and PriceSpider, with a presence on all continents, will provide commerce enablement solutions and digital shelf analytics, helping brands better understand consumer buying patterns to optimise touchpoints globally.

Hatch connects brands directly with retailers, empowering a one-click shop from the brands’ website to direct buyers to a wide selection of over 2,000 retailers worldwide. As an omnichannel commerce solution, Hatch enables consumers to purchase a brand’s product from any point: social media, the website, phone, tablet, or computer.

Currently, the firm operates in over 80 countries worldwide.

PriceSpider’s Brand Commerce Platform — including Shoppable where-to-buy solutions, Digital Shelf Analytics and Minimum Advertised Price (MAP) technologies — protects brand integrity online by delivering deeper insights into how consumers shop and choose brands.

With this acquisition, PriceSpider and Hatch will serve more than 2,000 of the world’s most renowned brands across the globe.

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The post M&A roundup: Saleswhale sold to 6sense, PriceSpider acquires Hatch appeared first on e27.



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