Recommend Group co-founders
Singapore-based Recommend Group, which provides on-demand home and local services in Indonesia and Malaysia, has bagged US$4M in a Series A fundraise.
Led by Chinese VC firm Morning Crest Capital (MCC), the round also saw participation from existing investors, including Singapore-based Brain-Too-Free Ventures.
MCC was a key investor in AirTasker, a local services platform listed on the Australian Stock Exchange.
Recommend Group will use the capital to grow further in Indonesia and Malaysia. It also intends to foray into other markets in Southeast Asia in the later part of 2022.
In addition, it plans to strengthen its product and engineering, data analytics and market-based teams.
“We want to enhance the customer user experience on our app and web platforms, improve the job-matching algorithm and build features that empower service workers to manage and grow their business,” said co-founder Alex Tan.
Recommend Group provides a platform for customers to hire recommended service professionals for their homes. In Indonesia, it operates under the brand Sejasa.com and in Malaysia under Recommend.my.
Also Read: ‘Investors are returning to being more sensitive to value’: Goh Seng Wee of Brain Too Free Ventures
Over 200 services are available across ten verticals, including home maintenance, appliance servicing and repairs, home improvement, cleaning and disinfecting, and lifestyle and beauty services.
Customers can choose to book a home maintenance service directly or get multiple quotations from several service professionals for home improvement and renovations services. The platform automatically matches the job to the right professional based on reviews, ratings, expertise, location, and availability.
Recommend Group has vetted over 40,000 small companies and independent service professionals in Indonesia and Malaysia. It works with them to standardise service scope and prices, improve service quality, enable cashless payments, and provide strong service warranties and insurance protection.
It has served 1 million homes in Indonesia and Malaysia.
“There has been a significant increase in demand for professional home services, especially during the pandemic when people spent a lot of time at home and wanted to make their homes more beautiful and comfortable. Demand in some categories grew by 3x during the pandemic, driven by customers’ need for speed, quality, reliability and adherence to SOPs,” said Jes Min Lua, co-founder and CEO of Recommend Group.
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Image Credit: Recommend Group
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