Singapore sits at the helm of Southeast Asia’s vibrant tech ecosystem with an internet penetration rate of 88.9% in 2019, the highest in the region. With the recent global health crisis accelerating digitalisation across the globe, the country has undoubtedly grown into becoming a centre for fintech innovation, pushing the adoption of fintech by traditional financial institutions as they seek ways to innovate and transform.
Tapping on the growth of fintech in Singapore, the Australian Trade and Investment Commission (Austrade), through its accelerator programme Landing Pad, has been active in bringing technology scaleups to ASEAN as a way to help meet the gaps in the fintech ecosystem in the region. An example of how they do this is through their strategic partnership with Firemark Accelerate, Insurance Australia Group’s (IAG) leading insurtech accelerator in APAC. Across two 12-week Seasons per annum, both Austrade and the Firemark Accelerate team support scaling Australian startups into the region. Scaleups are recruited based on their ability to bring cutting edge technology from four key focus technology themes: climate risk, disruptive technology, cyber risk, and computer vision.
Also read: Startup x Innovation Thailand Expo 2021: A virtual world of innovation
“Firemark Accelerate and Austrade are an excellent partnership to launch Australian technology scaleups into Singapore and the wider APAC market. This co-delivery partnership brings together Firemark’s expertise in technology and innovation, and Austrade’s knowledge on navigating overseas markets and connecting Australian businesses to the world. Following the success of the first season, we have now expanded our partnership to support the market expansion activities of another six scaleups across deep tech, cybersecurity and digital services,” said Austrade’s Senior Trade and Investment Commissioner, Stephen Skulley.
Australia’s insurance industry is currently at the ideal size and scale to help insurtechs test, learn, and grow. According to KPMG, between the financial years of 2018 to 2020, Australia has experienced a 53 per cent increase in the number of insurtech companies in the country. These developments, both in terms of industry growth and consumer behaviour, makes Australia a hotbed for innovation and diversity. As such, promising scaleups from the country are in the best position to broaden their reach and go global.
Why these Australian scaleups chose to land in Singapore
With both economies sharing similar growth paths in their vibrant tech ecosystems, these six Australian scaleups saw a great opportunity for growth.
“Singapore is well known for being the technology and innovation hub of Asia. ActivePipe is excited to be able to leverage this to mature its data capabilities and build a world-class data strategy with Firemark Accelerate,” said ActivePipe, one of the six Australian companies from the Firemark Accelerate Season 2. Founded in 2014 by co-founders Ash Farrugia and Gavan Stewart, ActivePipe builds, sells, and services lead nurturing and sales enablement software for Real Estate brokerages, agents, and mortgage brokers.
ProofTec, an automated AI damage detection solutions provider for vehicles echoed these sentiments. “Singapore is the logical stepping stone for our AI solution given the mature stakeholder ecosystem and the gateway for our business to springboard into other regions across ASEAN. According to Cisco’s annual Digital Readiness Index, Singapore is the world’s top nation in terms of digital adoption which makes it an ideal market entry point for high tech companies like ProofTec,” said the company’s Founder, Danny Cohen.
ProofTec’s vehicle damage detection platform has been designed specifically for the mobility sector and provides many tangible benefits to the car rental industry. Some of these material benefits include reduced risk, transparency, excess recovery, staff efficiencies, and asset management.
Also read: Harnessing sustainable technology to build a resilient future with IPI
Gruntify, a scaleup that helps digitise manual or disparate business processes, is also looking to scale globally, with its sights set first on Singapore. Founder Igor Stjepanovic, shared “Singapore’s strategic location in Asia paired with their business-friendly environment makes it, in our opinion, a perfect choice as a ‘springboard to broader Asian market’ which we are looking for!”
Gruntify helps clients save time and money as well as lower the risks involved in the implementation and operational aspects of digitalisation. Their technology helped aid the Queensland government’s response to the state’s largest natural disaster, cyclone Debbie, that occurred in 2017.
Other scaleups that saw value in a Singapore expansion are SHEQSY, Truuth, and ValAi.
SHEQSY, a cloud-based lone worker safety solution, CEO and Founder, Hays Bailey, explained that they chose Singapore because of its “incredibly developed economy and strong regulatory frameworks. As the Asian headquarters for many international firms, Singapore is the perfect launchpad and the gateway to Asia.” he went on to share “SHEQSY aims to improve the safety of employees and contractors working alone in developed and developing regions in Asia.”
On the other hand, Truuth, whose mission is to mitigate the risk of identity fraud by delivering the world’s most secure, accurate, and user-friendly digital identity services shared that they are building Truuth as a global platform with Singapore and the broader APAC region being one of their primary target markets. CEO and Co-Founder Mike Simpson said, “We all know that Singapore embraces new technologies and business models, so we see this as a great fit for Truuth, as our technology is world-leading and our business model is disruptive. As we plan for our Series A funding round, Singapore is a key market for Truuth to have a presence in.”
Also read: Harnessing sustainable technology to build a resilient future with IPI
Lastly, ValAi, a scaleup that builds tools anchored on sustainability specifically targeting the finance and insurance sectors, said that “Singapore is well known for its ‘Humility to succeed’. One characteristic we admire is the humility to learn and openness to new ideas. Innovation, creativity, sustainability and resilience are all demonstrated in Singapore’s business culture.”
Greenhouse, their core product, is a knowledge platform and marketplace where bank and insurance customers can determine the sustainability rating of their homes and how they can improve their ratings, whilst providing data insights to the insurers and lenders so that they can green tag their portfolio and create incentives for their customers with lower premiums or interest rates.
Creating success in Singapore
Coming from Season 1 of Firemark Accelerate, Detexian has seen early successes ever since the programme, especially after partnering with three fintech SMEs in Singapore. Detexian is an Australian scaleup that offers an automated risk management solution for businesses powered by SaaS applications. Some of the deals they’ve landed include Lab Group Services Pty Ltd (Lab Group).
Tan Huynh, CEO of Detexian, shared “Staying on top of multiple SaaS apps without automation is an impossible endeavour. We help Singapore modern workplaces continuously track their SaaS use at ease, minimising risks and cost wastages.”
Connect with Austrade today
For more information, scaleups that are interested in expanding to Singapore can connect with Austrade Landing Pad via the official website. For more information on IAG Firemark Accelerate, you can check out their official page here.
Singapore Fintech Festival 2021
Keep a lookout for our Australian e-booth at the upcoming Singapore Fintech Festival 2021, where we will be showcasing Australia’s innovative fintech ecosystem. More details to come for your opportunity to connect directly with Australian fintech businesses and associations. #AustraliaSFF2021
– –
Photo by Patrick McLachlan from Pexels
– –
This article is produced by the e27 team, sponsored by
We can share your story at e27, too. Engage the Southeast Asian tech ecosystem by bringing your story to the world. Visit us at e27.co/advertise to get started.
The post How Australian scaleups are contributing to Singapore’s tech ecosystem appeared first on e27.