The Department of Culture and Tourism In Abu Dhabi has launched a new tourism campaign called Summer Like You Mean It to encourage visitors to visit the city this summer when the temperature rises and activities migrate indoors. This includes marketing activities like yoga at the Louvre Abu Dhabi and tiger shark swimming at the National Aquarium.
The Abu Dhabi Summer Pass, which will be launched with fresh discounts and promotions across experiences, cultural venues, and family-friendly attractions, is also part of the campaign. A summer pass grants access to three of the emirate’s most popular theme parks — Warner Bros. World Abu Dhabi, Ferrari World Abu Dhabi, and Yas Waterworld Abu Dhabi — as well as all cultural sites, including the presidential palaces Qasr Al Watan and Qasr Al Hosn, and free transportation on the Yas Express and Abu Dhabi bus systems.