BeLive CEO Kenneth Tan

Singapore-based live-streaming solutions provider BeLive Technology announced SGD6 million (US$4.5 million) bridge funding, led by FTAG Ventures, an investor in fintech, media, education, and mobile startups.

The funds will assist BeLive in developing artificial intelligence (AI) and machine learning (ML) capabilities in live-streaming. In addition, it intends to bring its live-video and live-commerce solutions to the global market by partnering with e-commerce giants, apps, and brands.

The company will also use the capital to scale its current headcount of 80 to 100 and expand local operations across international markets, such as the US, Europe, and the Middle East.

BeLive allows any website or app to broadcast live video with interactive elements such as live shopping platforms and analytics, live virtual gifting, and live trivia game shows. It has powered live streams for Zalora, Valiram Group, Rakuten Group, and Bukalapak.

Also Read: Opportunities for the live-streaming industry in Asia

The firm claims its live streams have reached more than 100 million viewers worldwide, amounting to more than 50 million hours of content.

Co-founder and CEO Kenneth Tan said: “We’re in the midst of a direct-to-consumer revolution, with live video omnipresent in every brand’s customer engagement strategy. Our company always believed that the adoption of live video was inevitable. However, we were still astounded by the success of our customers like Trendyol, who easily rocketed past the million viewer mark in their beta live streams.”

The firm’s other notable shareholders include Singapore’s Mediacorp and current Speaker of Parliament Tan Chuan-Jin.

BeLive operates from three locations across the region, including Singapore, Vietnam and Shenzhen.

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