Wootag Founder and CEO Raj Sunder (R)
Wootag, a Singapore-based visual marketing SaaS company, has attracted a US$1.7 million Series A financing round led by India-based Cornerstone Venture Partners Fund (CSVP).
Existing investors, including Wavemaker Partners and SEEDS Capital, also co-invested.
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With this, Wootag aims to rev up its Asia Pacific’s presence and improve its AI capabilities for in-video interaction and audience engagement. This includes a recent launch of Creative Automation that enables marketers to present product collections within films.
Launched in 2015 by CEO Raj Sunder, Wootag is a video interactive and insights platform. Its goal is to assist companies in identifying and using visual content, such as video or static displays, to better audiences’ branding experiences and convert them into buyers.
By utilising customisable and actionable “tags”, people can interact at various points of the video without leaving the video ad. These interactions include purchases, sign-ups, participation in polls, receiving promotions, viewing product catalogues, making bookings, and viewing store locations.
In April 2021, the company launched Wootag Signal to empower marketers to utilise real-time conditions such as weather conditions and football matches as a trigger to engage with audiences and deliver marketing messages.
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So far, Wootag boasts of having served high-growth marketers across more than 13 countries, helping them achieve a 350+ per cent increase in customer engagement. Its customer base exceeds 250 companies across 14 various verticals, including several international corporations and marketing agencies.
To date, more than one billion viewers across the globe have watched and interacted with videos that have been Wootagged.
A Technavio report says the visual content market is slated to increase by US$1.28 billion at a CAGR of above 5 per cent during 2020-2024. This growth is driven by the growing online media presence of users and brands and increasing internet penetration fueled by the pandemic.
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Image Credit: Wootag
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