(L-R) Praktis co-founders Adrian Gilrandy, Dhimas Syahendra, Dipta Imanto, and Mohamad Fahrul
Praktis, a data-powered supply chain solution for direct-to-consumer (D2C) brands in Indonesia, has secured an undisclosed amount in pre-series A funding led by East Ventures.
Local conglomerate Triputra Group also participated in the round.
Praktis will use the money to accelerate technology enhancements, team building, and launch new products.
Praktis — erstwhile PTS.sc — provides an end-to-end solution to manage D2C brands’ backend operations, covering sourcing and production activities, logistic and fulfilment, and order management systems. Brands get complete visibility of all their supply chain processes. This way, they can optimise the production planning and inventory control process to make it more cost-efficient.
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Additionally, Praktis also captures procurement orders from B2B and business-to-government brands.
“Juggling between managing procurement, logistics, and store management on top of designing and marketing great products can be such a major headache for SME D2C brands. This is where we come in, offering seamless operations management,” said Dipta Imanto, co-founder of Praktis.
“We are seeing a promising D2C market in Indonesia. It is reflected in our monthly revenue, which is experiencing over 12x growth (YoY) in 2021 with an estimated 24x CAGR and 31 per cent CMGR based on eight months from January to September 2021. As a single point of contact, We enable D2C brands to be more focused on their core competencies, leading the brand to far higher growth in revenue with efficient working capital utilisation. Shortly, we are anticipating a 6x revenue growth,” said co-founder Adrian Gilrandy.
By 2025, the Indonesian D2C markets in fashion, food and personal care, as well as furniture and appliances, which currently become Praktis’ primary focus, are expected to grow a total of US$36 billion annually.
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