Kasual CEO and co-founder Alam Akbar
Kasual, a direct to consumer (D2C) daywear brand in Indonesia currently focusing on men’s pants, has raised an undisclosed amount of seed funding from investors, including East Ventures.
The Jakarta-based instant commerce startup will use the money to strengthen the team, advance its technology and manufacturing capability for a better user experience, and expand its operations to Solo, Central Java.
“With this fund, we are going to release more product categories and marketing initiatives, and leverage new technology such as AR size measurement to create Indonesia’s first 3D body measurement,” said co-founder and CEO Alam Akbar.
Kasual will introduce the 3D body measurement at the Custom Week 2021, which will be held from 17-19 December in Jakarta. Using an electronic body scanner, visitors can experience an accurate instant custom-fit experience for customer menswear.
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Akbar, a former business development team member at Xendit, founded Kasual in 2017 when he found some problems in the Indonesian fashion landscape. The sector was less accommodating and less customisable to the customer’s preferences, especially when it comes to sizing.
The COVID-19 pandemic made things worse for the customer as going to tailor shops became inconvenient, risky and expensive. In addition, fast fashion retailers are limited to certain styles and only available offline at selected malls.
“We also realised that the e-commerce trend has been mushrooming rapidly and has been helping customers shop comfortably at home, thus making the demand for faster and more reliable commerce for day-to-day needs, specifically for pants. Yet, local brands’ approach still overlooks technology, which can be a vital aspect of fashion production. That means customers still do not have a reliable platform to get personalised fashion products instantly,” said Alam, CEO and co-founder of Kasual.
Kasual offers in-app manufacturing solutions for customers to order personalised men’s pants: build your own product (BYOP). Customers can pick their preferred fittings, type of cuttings and tailored sizings.
The platform also enables ‘virtual fitting’ where customers can consult directly with the Kasual expert team via video call regarding size measurement, personalised fitting, and product recommendation.
Kasual has in-house garment manufacturing and can deliver the products to the customers’ doorstep in less than five days.
To date, Kasual has over 80,000 users and delivers over 3,000 pieces of personalised products to their customers monthly. “We aim to scale and process their daily orders in 10x growth and process more than 5,000 items per day in the near future,” added Akbar.
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Image Credit: Kasual
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