Whether we like it or not, personal branding is one of the most important things you need to be thinking about as an entrepreneur.
A poorly developed and poorly managed personal brand might cost you opportunities or destroy your chances of starting a successful business.
A poorly-developed but well-managed brand might confuse people as to who you are, what you do, and how you can help them.
A well-developed but poorly managed brand might waste your time and offer the wrong opportunities.
A well-developed and well-managed personal brand will get you the right traction in a timely manner and on a low-cost budget.
Our guest today is Stacey Ross Cohen, the founder and CEO of Co-Communications Inc, a personal branding firm that specialises in executives, entrepreneurs, and especially CEOs.
Co-Communications delivers high-impact, targeted communications programs to local and national clients across diverse industries, including real estate, education, healthcare, non-profits, hospitality, information technology and professional services.
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She is a regular contributor to Huffington Post, and has to have been featured in a variety of national and local publications, including Entrepreneur Magazine, Crain’s, Sales & Marketing, and most recently Inside Chappaqua.
We discuss:
· Why is she so passionate about personal branding?
· Why is it necessary to have one?
· How can you refine yours?
· What is Sean’s personal brand?
· How to develop a consistent personal brand?
· What are the right channels for you to focus your energy?
· How to make your content get discovered?
· And much more!
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Thanks so much to Stacey for this great conversation, I hope you enjoy the show!
If you don’t see the player above, click on the link below to listen directly!
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This article about building personal brand for entrepreneurs was first published on We Live To Build.
Image Credit: imtmphoto
The post Developing your personal brand with Stacey Cohen appeared first on e27.