Japanese e-gifting company Giftee and its Malaysian and Vietnam subsidiaries have announced an investment into TADA Network, a loyalty and rewards platform provider in Southeast Asia.
The TADA investment marks Giftee’s second significant investment outside of Japan and is part of its expansion in Southeast Asia.
TADA will allocate the funds to enhance its loyalty and rewards platform and expand in Southeast Asia.
In addition, Giftee Malaysia and Giftee Mekong started a business collaboration with TADA in Malaysia and Vietnam. As the first step of the collaboration, TADA’s platform has been linked to the e-gift service of Giftee Malaysia and Giftee Mekong. This will provide new solutions that help improve customer loyalty for Giftee Malaysia and Giftee Mekong’s customers.
In addition, Giftee will expand the eGift Service and eGift Platform business in Southeast Asia beyond the Malaysian and Vietnam market in collaboration with TADA.
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Founded in 2010, Tokyo Stock Exchange-listed Giftee provides an end-to-end solution, from e-gift issuance to distribution.
In 2018, the company set up the subsidiary Giftee Malaysia. In 2021, Giftee Malaysia and Mekong Communications Company formed a joint venture in Vietnam, called Giftee Mekong.
TADA is an end-to-end loyalty and rewards platform that helps businesses accelerate growth sustainably and develop and execute loyalty and rewards programmes. Additionally, TADA connects businesses to collaborate within its network. It is a solution integrated with other platforms to create an ecosystem around customer funnels. The company has a presence in the Philippines and Indonesia as well, besides Malaysia and Vietnam.
With over 400 clients, TADA is currently serving companies across verticals, from banking, insurance, consumer goods to restaurants, other service providers. Its clients include AXA, Allianz, DBS, UOB, Castrol, Exxon, Kalbe Nutritionals, and Erha Dermatology.
Last year, Giftee invested in AdEasy, an online marketplace for offline advertising in Malaysia.
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Image Credit: Giftee
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