Mindtera, an Indonesia-based personal growth learning platform, has raised an undisclosed funding round led by East Ventures, an early-stage venture fund focusing on Southeast Asia and Japan. 

Hustle Fund, a pre-seed and seed-stage VC based in Silicon Valley, and angel investors including Henry Hendrawan (executive board member of Traveloka) also participated.

With the fresh investment, Mindtera plans to launch new features of the product, strengthen the technology team, accelerate brand awareness, and build capacity in responding to market needs. 

Founded in 2021, Mindtera provides curated personal growth learning curriculums across key areas of life — family, love and work, assisting people in a structured manner to better navigate through life.

Serving both individual and corporate clients, the startup targets the imbalance between hard skills and emotional intelligence (EQ) by designing and building curriculums and tools around its proprietary multiple-intelligence approach, including emotional, social and physical intelligence.

According to the Harvard Business Review, EQ is twice as important as other skills to achieve personal growth and well-being. During the COVID-19 pandemic, EQ is said to secure society over uncertainties and unprecedented changes.

“As the first institutional VC-funded personal growth learning platform in Indonesia, we want to bring life-changing content to more corporates and people,” said Mindtera co-founder and CEO Tita Ardiati.

Bayu Bhaskoro, a 10-year senior creative professional in multinational advertising agencies, such as Leo Burnett, Y&R, and JWT, joined hands with Ardiati in establishing the company. As a certified life coach and a 14-year senior statistician, Ardiati and her small team of 15 people work in product, engineering, life coaches, psychologists and content creation team. 

“Tita deeply understands the issues that our mass young society is facing,” said Melisa Irene, partner at East Ventures. “We believe Mindtera will pave the way to change our societal understanding about holistic intelligence, and equip people with the right tools so they can achieve fulfillment in life.”

Mindtera claims its products are validated scientifically and clinically by coaches, educators and psychologists. In the future, the company plans to build communities as a daily support system for its clients.

Image credit: Mindtera

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