Contributor posts

This week was all about strong woman voices and naturally so, with International Woman’s Day being the flavour of the month. From woman CEO’s to experienced professionals, each day more and more women are breaking barriers in the tech and business world.

We bring you views from some of the women in our contributor community who are discussing everything from revolutionising prop tech to enhancing diversity in the fintech space. Read on to find out more…

And don’t forget the contributor programme is open to all. Feel free to share your thoughts and views and earn a byline by submitting a post.

More power to you: How a female leader switched up the largest industry in the world by Deb Noller, CEO of Switch Automation

“International Women’s Day is about women supporting other women to achieve their best potential. When I founded Switch Automation, I had this vision in mind to create an environment free of gender bias, where women could rise up the ranks based on their own merits.

This is the story of how I made this happen in one of the biggest and oldest male-dominated industries, that is ‘property’.”

Why it is now essential to encourage diversity and empower women in fintech by Eva Weber

“This International Women’s Day, I want to focus on a proactive way of introducing the conversation into the workplace and promote some ideas of what we can do as professionals to create a stronger foundation for women empowerment and success.

Throughout my 15 years as a finance professional, I have noticed that a key ingredient for success, whether as a company or in any individual, is to encourage diversity, in particular diversity of thought. The past has proven how homogeneity of thought, or groupthink, can have detrimental consequences to business practices.”

Alienated-from-home: How to enhance corporate belonging in a post-COVID-19 world by Melanie Cook, systems thinker and educator

“Much has been written about how diversity and inclusion at the workplace drive productivity, efficiency, and creativity. More recently, studies have also shown that engendering a sense of belonging amongst employees directly translates to them feeling more invested in their jobs, which reduces turnover and sick days and increases overall performance. For large companies, this translates to millions in annual savings.

Unsurprisingly, companies are increasingly trying to make sense of corporate belonging. In February this year, Diversity, Inclusion and Belonging (DIBs) advocate Maya Toussaint shared with Microsoft key differences between the three concepts.”

How women in tech can navigate the 2021 business landscape by Andrea Dixon, marketing and communications specialist

“While women try to rise above everyday challenges thrown their way, 2020 serves as a lesson to the inequality that we as women can face at home and the workplace. With that, 2021 is the year for taking what we’ve learned, continuing that journey and living the values of this year’s theme – ‘choose to challenge’.

As COVID-19 continues to rattle Singapore’s economy, research reveals that nearly 82 per cent of women surveyed said their lives have been adversely affected, citing negative impacts on mental and physical well-being and work/life balance. Additionally, 60 per cent question whether they want to progress at all when considering what they believe it will take to move up in their organisation.”

Pandemic, pivots and the budget

Pandemic or not, here’s why pivoting is good for your startup by Senthil Rajagopalan, President and COO at

“Pivoting is a natural part of a business’s evolution in that it is virtually impossible to exactly predict what the future will hold. Markets change and business is fundamentally about giving customers what they want. Founders come into a project with a business model in mind, encounter obstacles or opportunities that they did not anticipate, and have to make a change.

It is a mistake to view a pivot as strictly a negative phenomenon. Pivots do not always mean that a company is failing financially or operationally. It’s not always about the competition beating you, a lack of talent to turn the idea into a commercial success, or even basic misjudgment.”

3 things all startups need to know about Singapore’s 2021 budget by Duckju Kang, CEO of ValueChampion

“Every year, entrepreneurs anticipate how the budget announcements will directly impact their business. The budget announcements this year are especially important to startups, as many of them are still recovering from the financial instability caused by the pandemic.

Below, we explore three ways that startups and small businesses can make better-informed decisions based on Singapore Budget 2021.

Key highlights

  • S$5.2 billion (US$3.8 billion) allocated to create up to 20,000 jobs and 35,000 traineeships
  • GST extended to low value imported goods & services from 2023
  • S$60 million (US$44 million) announced for Agri-Food Cluster Transformation Fund”

Why frictionless payments is the key to merchant success in the modern world by Nagesh Devata, Payoneer Enterprise For APAC

“Take e-commerce, for example: last year, Bain & Company and Facebook expected Southeast Asia to have 310 million people shopping online by 2025. Instead, that milestone was achieved at the end of 2020.

This growth is undeniably great news for merchants across Asia, as well as those looking to expand across the region and further west.

At Payoneer, we’ve seen this rapid growth firsthand – with 260 per cent year-on-year (YoY) volume growth in Singapore from 2019 to 2020. Figures across the region tell the same story – India saw 170 per cent YoY growth, 90 per cent for The Philippines and 70 per cent for Malaysia.”

Editor’s note: e27 aims to foster thought leadership by publishing contributions from the community. Become a thought leader in the community and share your opinions or ideas and earn a byline by submitting a post.

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